Wow, has it really been 3 months since my last post? I really don’t have much of an excuse except that we have been extremely busy to say the last. With what you might ask? Well….
MerchACT our full service merchant account management solution has taken off like crazy. This is defintely a service that has been missing from the online marketing industry. Advertisers are good at what they do, which is marketing their offers. They don’t want to have to deal with the headaches, relationship building and paperwork that is involved in setting up new merchant accounts. This is where we come in, we take over the entire process for them. We get them new MIDS and we help them manage the MIDS they have. We are basically their in house merchant processing experts. MIDS don’t have to come from us, they can come from any relationship the merchant already has, we will just manage the entire process for them. This allows them to focus on their business and not have to worry about processing.
We are currently working with some very large and established dating companies to expand their processing, introduce new payment options (local payments, anonymous payments) and enter new geographic markets. Dating is an industry we are know very well, so our clients are able to leverage this expertise.
On top of that we have been very busy getting some new interesting solutions ready for the marketplace, both domestic as well as offshore. We have new relationships is places like Asia, Latvia, and Bulgaria with more on the way soon. In terms of domestic we are able to place most internet offers at one or more places and we have a proven strategy of growing the volume.
I am comitting myself to writing a new post by the end of this week on my thoughts of the state of the industry ( as it relates to merchant processing), what products are doing well, what is easy to place and what isn’t.
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